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Share of Search measures the proportion of Google search interest each brand captures within a competitive category. Research by Les Binet shows that changes in Share of Search predict changes in market share approximately 6 months ahead.
Use the country pills to switch markets and category pills to switch competitive sets. The Time Period controls how far back to look — KPI cards, the What Changed summary, and all charts update to reflect the selected period.
Your SoS — your current Share of Search. Category Rank — where you sit vs competitors. vs Prior — change in percentage points vs the equivalent prior period. vs Market — whether you are gaining or losing ground relative to overall category demand.
A computed summary of the most notable movements in the selected period. Flags include: your brand gaining or losing share, rank changes, the biggest mover among competitors, sustained multi-week trends, category demand shifts, and changes in the top 5. Signals update automatically when you change the time period.
The Share of Search chart shows every brand's share over time. Hover over a line to highlight it — all others fade. Click brand names above the chart to toggle them on/off.
Every tracked brand ranked by Share of Search. Your brand is highlighted with a "YOU" badge. Click column headers to sort. Download as CSV for further analysis.
The Keywords tab (under the data tables) shows exactly which search terms are tracked for each brand and for category demand. These are configured by Threshold — contact them to request changes.
When weekly media spend data is provided, this chart overlays spend (blue bars) with your SoS trend (red dashed line). Use it to see whether increases in spend correspond to gains in search interest, or whether competitor activity is offsetting your investment.
PNG buttons capture charts as images with titles and legends — ready for presentations. CSV buttons download data tables for Excel or Google Sheets.
Google Trends data is collected weekly via SerpAPI, then normalised using anchor-term methodology so all brands are comparable on a single scale. The anchor keyword is a common reference point across all API batches. A mid-volume keyword is chosen as anchor to ensure stable normalisation across all batches.
Google Trends shows relative interest between up to 5 keywords. This dashboard normalises across all brands (often 25+), so individual shares are smaller. The ranking order and trend direction should match — absolute numbers will differ. This is mathematically expected.
For questions, data requests, or access issues, contact Threshold Marketing at [email protected]