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Share of Search measures the proportion of Google search interest each brand captures within a competitive category. Research by Les Binet shows that changes in Share of Search predict changes in market share approximately 6 months ahead.
Use the country pills to switch markets and category pills to switch competitive sets. The Time Period controls how far back to look — KPI cards, the What Changed summary, and all charts update to reflect the selected period.
Your SoS — your current Share of Search. Category Rank — where you sit vs competitors. vs Prior — change in percentage points vs the equivalent prior period. vs Market — whether you are gaining or losing ground relative to overall category demand.
A computed summary of the most notable movements in the selected period. Flags include: your brand gaining or losing share, rank changes, the biggest mover among competitors, sustained multi-week trends, category demand shifts, and changes in the top 5. Signals update automatically when you change the time period.
The Share of Search chart shows every brand's share over time. Hover over a line to highlight it — all others fade. Click brand names above the chart to toggle them on/off.
Every tracked brand ranked by Share of Search. Your brand is highlighted with a "YOU" badge. Click column headers to sort. Download as CSV for further analysis.
The Keywords tab (under the data tables) shows exactly which search terms are tracked for each brand and for category demand. These are configured by Threshold — contact them to request changes.
When weekly media spend data is provided, this chart overlays spend (blue bars) with your SoS trend (red dashed line). Use it to see whether increases in spend correspond to gains in search interest, or whether competitor activity is offsetting your investment.
PNG buttons capture charts as images with titles and legends — ready for presentations. CSV buttons download data tables for Excel or Google Sheets.
Google Trends data is collected weekly via SerpAPI. Because Google Trends only scores up to five terms at a time — and scales them 0–100 against the largest term in each query — brands are measured in size-ordered groups of similar-sized terms, with shared “bridge” terms linking neighbouring groups onto one common scale. This keeps smaller brands accurate instead of rounding them toward zero. Each brand’s share is its combined search interest divided by the category total.
Google Trends shows relative interest between up to five keywords at a time. This dashboard places every brand in a category (often 25+) on one scale, so individual shares are smaller than a head-to-head Trends comparison — the ranking and the shape of each trend line still match. After every update the tool automatically checks itself against live Google Trends head-to-heads; you can see that result on the Validation tab.
For questions, data requests, or access issues, contact Threshold Marketing at pokerstars@threshold.marketing